by John Neff

We all know that Ford doesn’t break down the earnings (or losses) of its Premier Automotive Group, which includes Jaguar, Volvo, Land Rover and Aston Martin. Nevertheless, the Detroit News has learned just how much of an anchor the Jaguar brand was on the group’s bottom line last year. In 2006 the Jaguar […]

by Damon Lavrinc

In the inane world of automotive advertising, there are few things more enjoyable than a healthy bitch slapping between automakers.
We’ve seen what happens when three manufacturers enter into a pissing contest about the awards they’ve won, but this newest ad is a stellar illustration of what lax trademark enforcement abroad can create.
The ad […]

Buy a Jaguar, get a RAZR. And an iPod. Perfect stocking stuffers that when opened and the laser engraved Jaguar logo noticed, could lead your loved one to rush outside to see the real present in the driveway. What a cute image. If it shows up in a commercial, we want royalties.

Besides the customized looks […]