by Damon Lavrinc

Jaguar scraped together a few bucks to make several less-than-noteworthy changes to the XK, XKR and the X-type, and since they took the trouble of putting together press releases, we felt obligated to pass along the information to you.
The XK and its hotted-up big bro the XKR receive a revised rear spoiler, new […]

Jaguar Cars Limited is a British based luxury car manufacturer, originally with headquarters in Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as SS Cars Ltd in 1922 and changed its name to Jaguar in 1945. The company has been owned by Ford since 1989.
In the past 10 years, Jaguar cars […]

by Chris Shunk

Many radio stations have been advertising HD Radio for some time, but until now BMW has been the only volume automaker to implement the technology in production vehicles. Jaguar has decided to enter the fray, offering HD Radio as an option for the 2008 XJ. The suggested retail price is a hefty $500, […]

by John Neff

Jaguar will be unveiling a freshened XJ at the 2007 Geneva Motor Show next week, which it hopes will help the large luxury sedan stay relevant until its replacement reportedly arrives in 2010. The changes are few and include a revised front end with a wonky new air inlet below the grille and […]

by John Neff

We all know that Ford doesn’t break down the earnings (or losses) of its Premier Automotive Group, which includes Jaguar, Volvo, Land Rover and Aston Martin. Nevertheless, the Detroit News has learned just how much of an anchor the Jaguar brand was on the group’s bottom line last year. In 2006 the Jaguar […]

by Damon Lavrinc

In the inane world of automotive advertising, there are few things more enjoyable than a healthy bitch slapping between automakers.
We’ve seen what happens when three manufacturers enter into a pissing contest about the awards they’ve won, but this newest ad is a stellar illustration of what lax trademark enforcement abroad can create.
The ad […]