Foundation and early years
The company that became Alfa Romeo was founded as Società Anonima Italiana Darracq (SAID) in 1906 by Cavaliere Ugo Stella, an aristocrat from Milan, in partnership with the French automobile firm of Alexandre Darracq. The firm initially produced Darracq cars in Naples, but after the partnership collapsed Stella and the other Italian […]

by Noah Joseph

Shakespeare has proven himself ahead of his time yet again. While Alfa Romeo is making a comeback of epic proportions, parent company Fiat is ordering a new naming scheme for the Torino automaker’s models. That’s the word according to a report in the British car magazine Autocar.
The current Alfa nomenclature is a mixed […]