Mercury is an automobile marque of the Ford Motor Company founded in 1939 to market near-luxury cars slotted between entry-level Ford and luxury Lincoln models, similar to General Motors’ Buick (and former Oldsmobile) brand and DaimlerChrysler’s Chrysler brand. Today, all Mercury models are based on Ford platforms. The Mercury name comes from the “messenger of the gods” of Roman mythology, and during its early years, the Mercury brand was known for performance, with that being briefly revived in 2003 with the Mercury Marauder.
The Mercury brand is used in the United States, Mexico, Puerto Rico, U.S. Virgin Islands, and the Middle East. In 1999, Mercury models were renamed as Fords in both Mexico and Canada (although the Grand Marquis still wears a Mercury badge in Canada). The Mercury brand was revived in Mexico in the 2000s.

Source: Wikipedia

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Ford Motor Company today announced it is bringing back the well-known Ford Taurus name, introducing a new name - Taurus X - for its three-row crossover and returning the Mercury Sable to the lineup as upgraded 2008-model versions of all three vehicles go on sale this summer. (c)2007 Ford Motor Co.

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by Scott Davis

In the month of November, Ford outpaced all other automakers in incentive dollars per vehicle; unfortunately, truck loads of cash incentives did not boost sales. Ford led the way over all manufacturers with $4,231 per vehicle in incentives, followed by Chrysler at $3,735 and GM at $3,011. Interestingly, Nissan was next at $2,236, with Honda and Toyota at $914 and $751 respectively. Now Ford is stepping up yet again with an additional $1000 bonus cash in addition to any existing rebates or interest rate deals on 19 of its Ford and Mercury vehicles, which now includes the popular Mustang coupe and Explorer SUV.
Ford states that inventory levels, at a 93-day supply, are “outstanding”. That number compares to 90-days at GM and 76-days at DaimlerChrysler AG’s Chrysler Group. Working to get production more in line with demand, Ford has reduced its inventory from 752,900 units in November of 2005 to the current 627,800.

One glaring concern is in the profit-critical truck market, where Ford’s problems were most pronounced. Demand for Ford trucks was down 51 percent from a year ago, and incentive spending was up 51 percent In contrast, GM’s incentive spending on trucks is down 13 percent for the same period, and sales were up 16 percent, mostly due to the introduction of the new GMT900 platform trucks. While the F-150 will still reign supreme in sales this year, its current year-to-date total of 725,459 units through November is 10.7 percent off last year’s pace.

[Source: The Detroit News]

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