by John Neff

HUMMER announced this morning a new version of its H2 SUV called the Victory Red Limited Edition, which is marked by its bright “Victory Red” paint job that extends to body-color fender and rocker moldings. Available for the H2 and H2 SUT, the limited-run package also includes a low-profile, roof-mounted light bar, chrome bits dotting the exterior and 17-inch chrome wheels. We take umbrage with the decision to use carbon fiber appearance accents on the interior, but dig the rear-vision camera system that displays video from a camera out back on a 3.5-inch display that slides out the side of the rearview mirror. Other premium touches include a heated windshield wiper system and rear-seat DVD entertainment system with headrest-mounted screens and wireless headphones. All these premium bits add up to a premium price tag, with the SUV starting at $66,030 and the SUT at $65,575. That’s a pretty big jump over the $54,255 base price of a standard H2 SUV, though even those can be optioned up with packages to hit $60k pretty easily. We’ll likely see the “Victory Red” at the Chicago Auto Show, and it will be arriving in dealerships sometime in February.

Check out our high-resolution gallery of the HUMMER H2 Victory Red Limited Edition and GM’s official press release after the jump.

[Source: GM]

If you would like immediate updates, make sure you subscribe to our RSS feed!

Boomerang Enterprises teams up with General Motors to offer their full line of distinctive soft spare tire covers and hybrid rigid face tire covers to North American Hummer dealers.

Boulder, CO (PRWEB) December 14, 2006 — In 2006, as a result of overwhelming market response to their products, Boomerang Enterprises (www.boomco.com) teamed up with General Motors to offer their full line of distinctive soft spare tire covers and hybrid rigid face tire covers to North American Hummer dealers.

Boomerang is the only licensed supplier for soft and hybrid spare tire covers. Therefore, they are the only supplier authorized by GM to distribute trademarked product for these types of cover

“Boomerang is the only licensed supplier for soft and hybrid spare tire covers. Therefore, they are the only supplier authorized by GM to distribute trademarked product for these types of cover,” states Diane Mahoney, General Motors Licensing Manager. The licensed products include Boomerang soft vinyl tire covers, including their patented reflective print tire covers, as well as their unique line of hybrid rigid face tire covers for Hummer H2 and H3 vehicles.

Since 1995, Boomerang Enterprises, Inc has been an automotive accessories manufacturer specializing in designing, manufacturing and selling custom rear mounted tire covers to both automotive dealerships and manufacturers. Within a few years of entering the market, Boomerang became the leading supplier by innovating new product concepts in a market that had seen little innovation historically. “Other players have consistently attempted to copy our innovations, but generally fall short,” states Gene Fischer, VP of Sales and Marketing.

Boomerang’s rigid face tire covers are truly a hybrid between traditional vinyl tire covers and all plastic covers. Christopher Fischer, President, states, “We developed and perfected this versatile line of tire covers over a number of years and officially launched the product in 2005.” The covers are unique in that they are constructed of a durable UV resistant, thermoformed ABS plastic face that is sewn to a heavy duty vinyl side band that stretches around the tire’s tread. Customers love the versatility of these covers. A dealer can order the tire cover in standard black textured version or in a color matched painted version. “Both options look great on the back of any Hummer, come with our standard 3 year warranty, and like all of our products, can be customized with dealer logos,” according to Jessica Flynn, Creative Director. There is even an option for a stainless steel painted or unpainted ring if the customer requests it.

Boomerang’s multi-step painting process is top quality. Each tire cover is properly prepped, base coated, and clear coated resulting in a very attractive tire cover. “Boomerang uses only top of the line, premium PPG automotive paint and unlike any of our competition, we have a proprietary screen printing process that permanently seals the printed graphics under the clear coat giving the painted Hummer tire cover a very impressive and durable finish,” states Christopher Fischer.

For more information on Boomerang Enterprises and their innovative products, please visit their site dedicated to Hummer H2 and H3 Tire Covers.

Contact:
Christopher Fischer
Boomerang Enterprises, Inc.
2885 Wilderness Place
Boulder, CO 80301
303-447-0902 x304

If you would like immediate updates, make sure you subscribe to our RSS feed!

By Chris Woodyard, USA TODAY

For sleepless car owners who decide they need to check their tire pressure in the middle of the night, General Motors has a solution.
GM (GM) plans to introduce a remote-control key fob next April that will allow drivers to not only determine the pressure in each tire, but also check the odometer reading, see if there’s enough fuel in the tank to make it to work in the morning, change the radio station settings and see if they remembered to lock the car doors, to name a few.

The device will be a $150 option on Cadillac Escalade luxury SUVs and other full-size GM SUVs, pickups and crossover-utility vehicles.

“One of the overarching themes people told us they wanted was security and safety,” GM spokesman Tom Henderson says. Being able to reassure themselves about their vehicles without leaving the house is one way to satisfy that.

The feature builds on GM’s expertise as the first automaker to introduce remote start, which made its debut in the 2004 Chevrolet Malibu and now is available from other automakers and as an add-on accessory.

GM says it will be first to offer remote two-way communication with the vehicle using a liquid-crystal display on the fob. The fob will operate at four to six times the range of competitors’ keyless entry systems, GM says.

Automakers have been giving the remote-control key fob more and more tasks beyond the ability to lock or unlock the doors from a distance. Some will operate the power windows. Others are keyed to a car’s memory settings and reset seats, mirrors, stereo and other functions to the driver’s preference after a different driver has been using the vehicle.

BMW and Mercedes-Benz offer systems that adjust a vehicle’s seats and mirrors to a drivers’ personal preferences not from the fob, but as soon as the driver touches the outside door handle.

Volvo is planning a keyless entry system that can detect a heartbeat and alert the driver if someone is lurking inside the car. That’ll be introduced on a new version of the S80 sedan in the USA in February. The same technology, with some changes, should eventually be able to remind drivers if they forget and leave children in the car.

GM says its two-way fob will cost less than $100 to replace if it’s lost or broken. And it should be hard to break, Henderson says. For testing, it’s been dropped, dunked underwater and sprayed with saltwater.

GM says the feature probably will be considered a bargain. Consumer test panels showed that interest in the feature rose, rather than fell, when panel members were told what GM planned to charge.

[Sorce USA Today

If you would like immediate updates, make sure you subscribe to our RSS feed!