smart (formerly MCC smart) is a brand of microcars and superminis based in Böblingen, Germany. It is marketed as the “smart” in all lower case, as in the logo. The current smart brand logo (seen on the right) denotes a C for “Compact” and an arrow for “forward thinking”.
The name of the company, part of DaimlerChrysler, was changed from Micro Compact Car GmbH to Smart GmbH in September 2002. It was merged with Mercedes-Benz Group in 2006.
The original idea behind the very short “smart car” is that the vehicle is easy to park. It is short enough to allow it to be parked “nose-in” where a conventionally sized car would have to parallel park. Its length of 2.5 metres (98.4 in) equals the width of a truck or a regular parking slot, allowing two or three smarts to park in the same space as one normal car if parked side-on to the usual parking direction.
Smart Fortwo cabriolet
The project idea was originally supported by Swiss watch manufacturer Swatch, and was nicknamed the “Swatchmobile”. The name SMART is an acronym for Swatch Mercedes ART.[1][2] The car was supposed to use innovative features (such as a hybrid engine) and to be an affordable car for young people. Similar to the objective for the Citroën 2CV in the 1940s, its purpose was to “transport two people and a case of beer”.
Being inexperienced in automobiles, Swatch CEO Nicolas Hayek sought an established car maker to produce his Swatch car, and found a partner in Volkswagen. Plans never reached a final stage so Swatch teamed up with Daimler-Benz. The purpose-built factory complex Smartville in Hambach, Lorraine, France, was established in 1994 as a joint-venture of Daimler-Benz and Swatch.
An Australian dealer web site provides the following summary of the beginnings of the product:
“How everything begun: In 1993 Mercedes-Benz started a feasibility study on a subcompact car. Together with the Swatch Group Ltd. they founded the Micro Compact Car AG in 1994. The smart city-coupé celebrates its world première at the IAA in Frankfurt (Germany) in 1997 and is one year successfully launched in nine European countries. By now, the smart is available in 25 countries all over the world and was sold over 750.000 times.”
The final car design proved to be far from Hayek’s expectations: its engine technology was more expensive than many small 4 and 5 seater cars sold in Europe. The joint venture experienced heavy losses and Swatch pulled out.
In 2005, DaimlerChrysler decided against purchasing a 50% share in the Dutch NedCar plant used to manufacture the Forfour supermini. DC also halted development on the Formore and decided to discontinue production of the Roadster.
In 2006, after dwindling sales smart GmbH was liquidated and its operations transferred with the Mercedes-Benz group. It was later revealed that smart GmbH took nearly 4 billion euros of losses in the period from 2003 to 2006. [2]
In the same year, DaimlerChrysler announced that it would also cancel the Forfour and redesign the Fortwo to debut in Europe in 2007.
Source:Wikipedia
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Tags: smart, automobile, MCC smart, microcars, superminis, DaimlerChrysler, Mercedes-Benz
Categories: DaimlerChrysler
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