by Siddharth Raja
The Frankfurt Motor Show is still a couple of months away, but the trickle of pre-show teasers and announcements has already begun. The latest release is from Kia, which will be presenting a new 2+2 sports coupe concept at the September show designed and constructed at its Frankfurt design studio. Similar in size to the Audi TT, the unnamed concept is expected to hit production as a relatively cheap RWD sports car.
The new concept was penned by Chief Design Officer Peter Schreyer as a follow up to his attractive ex_cee’d cabrio concept from March’s Geneva show. Schreyer, in fact, is in charge of reshaping Kia’s whole new brand identity and character and admits that he’s been given a rare opportunity to design a car with a clean sheet to work from.
There’s a lot riding on this latest concept because it’ll reveal the new face for Kia and is one of the first steps in its new product strategy of focusing on design. If the ex_cee’d cabrio is anything to go by, Kia’s new offerings are shaping up to be very exciting.
[Source: Kia]
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Categories: Kia
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