by John Neff
We all know that Ford doesn’t break down the earnings (or losses) of its Premier Automotive Group, which includes Jaguar, Volvo, Land Rover and Aston Martin. Nevertheless, the Detroit News has learned just how much of an anchor the Jaguar brand was on the group’s bottom line last year. In 2006 the Jaguar brand lost $715 million. DTN also uncovered an internal memo to executives that projects the brand will lose $550 million in 2007 and another $300 million in 2008. Clearly a quick turnaround is not in the cards for Jaguar, an asset into which Ford has dumped billions and billions of dollars since its purchase back in 1989.
[Source: The Detroit News]
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Tags: Ford, Jaguar, Premier Automotive Group, Volvo, Land Rover, Aston Martin
Categories: Jaguar
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