As gas prices rise, car buyers are turning to small cars like the Ford Focus. Focus sales have increased steadily in 2006, from 13,638 units in February, to 16,171 in March to 17,917 in April. (c)2006 Ford Motor Co.

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As gas prices rise, customers are looking to smaller engines to save on fuel, a trend reflected in sales of the Ford Fusion and Mercury Milan. From January through mid-May, sales of four-cylinder models nearly doubled, now accounting for more than 20 percent of all Ford vehicles. (c)2006 Ford Motor Co.

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Ford's College Student Purchase Program offers all full and part-time college and trade school students and recent graduates a $500 cash bonus when they purchase a new Ford, Mercury or Lincoln product. (c)2006 Ford Motor Co.

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Mercury Milan has entered one of the industry's most hotly contested segments with its premium styling and optional V-6 powertrain. The 2006 mid-size sedan is faring well with more than 12,000 units sold so far this year. (c)2006 Ford Motor Co.

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The Ford Five Hundred seems to have hit the bull's-eye with boomers. Sales data shows the full-size sedan is quietly winning over aging middle-income, as well as younger, buyers. (c)2006 Ford Motor Co.

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