Sales data shows the Ford Five Hundred full-size sedan is quietly winning over a wide variety of customers, including middle income Baby Boomers: the target market. The average age of a Five Hundred buyer is 56 years, in line with its key competitors. (c)2006 Ford Motor Co.

If you would like immediate updates, make sure you subscribe to our RSS feed!

Women influence 85% of all car buying decisions and purchase 45% of all vehicles, according to Road and Travel Magazine. With this buying power, Ford has gotten behind the power of the purse with some innovative marketing programs and partnerships to attract women to its car lineup. (c)2006 Ford Motor Co.

If you would like immediate updates, make sure you subscribe to our RSS feed!